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~isPartOf:"Journal of business research : JBR"
~language:"bul"
~language:"eng"
~language:"spa"
~subject:"Konsumentenverhalten"
~subject:"Strategic management"
~subject:"Volatility"
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Konsumentenverhalten
Strategic management
Volatility
Consumer behaviour
1,977
Innovation
841
Firm performance
700
Unternehmenserfolg
700
Relationship marketing
649
Beziehungsmarketing
647
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602
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Laroche, Michel
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Ko, Eunju
22
Cleveland, Mark
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Valette-Florence, Pierre
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Bartikowski, Boris
12
Filieri, Raffaele
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Richard, Marie-Odile
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Septianto, Felix
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Teng, Lefa
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
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Seo, Yuri
10
Brenes, Esteban R.
9
Chebat, Jean-Charles
9
Kukar-Kinney, Monika
9
Shukla, Paurav
9
Veloutsou, Cleopatra
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Beatty, Sharon E.
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Choi, Jeonghye
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Gupta, Suraksha
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Melewar, T. C.
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Merchant, Altaf
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Yang, Zhiyong
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Arslanagic-Kalajdzic, Maja
7
Geuens, Maggie
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Gustafsson, Anders
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Kim, Kyung Hoon
7
Lim, Weng Marc
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Liu, Martin J.
7
McLean, Graeme J.
7
Oghazi, Pejvak
7
Paul, Justin
7
Pereira, Vijay
7
Roy, Rajat
7
Roy, Sanjit
7
Vrontis, Demetris
7
Wagner, Udo
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
Journal of retailing and consumer services
1,939
NBER working paper series
1,054
Working paper / National Bureau of Economic Research, Inc.
960
NBER Working Paper
841
International journal of hospitality management
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International journal of consumer studies
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Psychology & marketing
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Finance research letters
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Technological forecasting & social change : an international journal
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International review of financial analysis
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Economics letters
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Asia Pacific journal of marketing and logistics
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Economic modelling
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International review of economics & finance : IREF
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The journal of product & brand management
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Applied economics letters
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European journal of marketing : EJM
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The journal of futures markets
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Cogent business & management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of econometrics
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CESifo working papers
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The North American journal of economics and finance : a journal of financial economics studies
327
Journal of international consumer marketing
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SpringerLink / Bücher
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Journal of travel and tourism marketing
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Journal of marketing management : MM
314
Tourism management : research, policies, practice
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ECONIS (ZBW)
2,279
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1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
Adaptive strength : unveiling a multilevel dynamic process model for organizational resilience
Napier, Elizabeth
;
Liu, Steven Y. H.
;
Liu, Jingting
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014541933
Saved in:
3
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
4
Alliance management capability and SMEs' international expansion : the role of innovation pathways
Al-Tabbaa, Omar
;
Zahoor, Nadia
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014536193
Saved in:
5
Artificial intelligence and consumer behavior : from predictive to generative AI
Hermann, Erik
;
Puntoni, Stefano
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014556470
Saved in:
6
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
7
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
8
Between episodes of strategy : sociomateriality, sensemaking, and dysfunction in a scenario planning process
Bowman, Gary
;
Parks, Ryan W.
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014555868
Saved in:
9
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
10
Big business returns on B Corp? : growing with green & lean as any label is a good label
Valdimar Sigurdsson
;
Larsen, Nils Magne
;
Folwarczny, Michał
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535964
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