//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"pol"
~subject:"Consumer behaviour"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Wissenschaftliche Methode"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Werbewirkung
Scientific method
29
Wissenschaftliche Methode
29
Bibliometrics
9
Bibliometrie
9
Qualitative Methode
6
Qualitative method
6
Market research
5
Marktforschung
5
Konsumentenverhalten
4
Operations Research
4
Operations research
4
Advertising effects
3
Measurement
3
Messung
3
Advertising
2
Betriebswirtschaftslehre
2
Business economics
2
Demographie
2
Demography
2
Ethnologie
2
Ethnology
2
Forschung
2
Innovation
2
Mixed methods
2
Mixed methods research
2
Research
2
Theorie
2
Theory
2
Werbung
2
1990-2009
1
2010
1
Alliance termination
1
Arbeitsgruppe
1
Assessment of applications
1
Befragung
1
Bekleidung
1
Bekleidungsindustrie
1
Benchmarking
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
Polish
Author
All
Barrio-García, Salvador del
1
Chitakunye, Pepukayi
1
Cruz-Cárdenas, Jorge
1
Ford, John B.
1
Franke, George R.
1
Golden, Linda L.
1
González, Reyes
1
Huhmann, Bruce A.
1
Koorank Beheshti, Mohammadali
1
Kwok, Simon
1
Luong, Vinh
1
Maclean, Mairi
1
Mothersbaugh, David L.
1
Muñoz-Leiva, Francisco
1
Nazzal, Amal
1
Stringfellow, Lindsay
1
Takhar-Lail, Amandeep
1
Thompson, Alex
1
Uncles, Mark D.
1
Val Núñez, Maria Teresa del
1
West, Douglas C.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Qualitative market research : an international journal
6
Marketing theory
4
Transformative consumer research for personal and collective well-being
4
International journal of consumer studies
3
Elgar research agendas
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Legends in marketing
2
Qualitative marketing research : approaches, techniques and analysis
2
The Cornell hospitality quarterly
2
Working paper / Institute for Empirical Research in Economics, University of Zürich
2
Acta Universitatis Danubius / Oeconomica
1
Advances in household economics, consumer behaviour and economic policy
1
Advancing methodological thought and practice
1
Argumenta oeconomica
1
Asia Pacific journal of marketing and logistics
1
Asia marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brick & mortar shopping in the 21st century
1
Business and Management
1
Cogent business & management
1
Consumer perception of product risks and benefits
1
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
1
Discussion paper / Centre for Economic Policy Research
1
Econometrics and the cost of capital : essays in honor of Dale W. Jorgenson
1
Edward Elgar E-Book Archive
1
Edward Elgar books
1
Elgaronline
1
European research studies
1
Experimental economics : a journal of the Economic Science Association
1
Global journal of business management : GJBM
1
Handbook of qualitative research methods in marketing
1
Handbook of research methods for marketing management
1
Handbook on cross-cultural marketing
1
Human factors and ergonomics in consumer product design : methods and techniques
1
Human factors and ergonomics in consumer product design : uses and applications
1
Innovation : the European journal of social sciences
1
International journal of advertising : the quarterly review of marketing communications
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022
Ford, John B.
;
West, Douglas C.
;
Koorank Beheshti, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383081
Saved in:
2
Ethical considerations and challenges for using digital ethnography to research vulnerable populations
Thompson, Alex
;
Stringfellow, Lindsay
;
Maclean, Mairi
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 676-683
Persistent link: https://www.econbiz.de/10012493998
Saved in:
3
A review of comparative advertising research 1975-2018 : thematic and citation analyses
Barrio-García, Salvador del
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 73-84
Persistent link: https://www.econbiz.de/10012417320
Saved in:
4
Clothing disposal in a collectivist environment : a mixed methods approach
Cruz-Cárdenas, Jorge
;
González, Reyes
;
Val Núñez, …
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1765-1768
Persistent link: https://www.econbiz.de/10011451002
Saved in:
5
Reflexive introspection : methodological insights from four ethnographic studies
Takhar-Lail, Amandeep
;
Chitakunye, Pepukayi
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2383-2394
Persistent link: https://www.econbiz.de/10011389410
Saved in:
6
Designing research with in-built differentiated replication
Uncles, Mark D.
;
Kwok, Simon
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1398-1405
Persistent link: https://www.econbiz.de/10009755968
Saved in:
7
Print advertising : executional factors and the RPB Grid
Huhmann, Bruce A.
;
Franke, George R.
;
Mothersbaugh, David L.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 849-854
Persistent link: https://www.econbiz.de/10009552440
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->