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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"rus"
~language:"ukr"
~person:"Donthu, Naveen"
~subject:"Brand image"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Brand image
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
1
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1
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Journal of marketing theory and practice
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ECONIS (ZBW)
5
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1
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
2
Capturing dynamics in the value for brand recommendations from word-of-mouth conversations
Luo, Anita
;
Baker, Andrew M.
;
Donthu, Naveen
- In:
Journal of business research : JBR
104
(
2019
),
pp. 247-260
Persistent link: https://www.econbiz.de/10012105018
Saved in:
3
Why negative brand extension evaluations do not always negatively affect the brand : the role of central and peripheral brand associations
Michel, Géraldine
;
Donthu, Naveen
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2611-2619
Persistent link: https://www.econbiz.de/10010483031
Saved in:
4
Why customers won't relate : obstacles to relationship marketing engagement
Ashley, Christy
;
Noble, Stephanie M.
;
Donthu, Naveen
; …
- In:
Journal of business research : JBR
64
(
2011
)
7
,
pp. 749-756
Persistent link: https://www.econbiz.de/10009151695
Saved in:
5
Web site customer orientations, web site quality, and purchase intentions : the role of web site personality
Poddar, Amit
;
Donthu, Naveen
;
Wei, Yujie
- In:
Journal of business research : JBR
62
(
2009
)
4
,
pp. 441-450
Persistent link: https://www.econbiz.de/10003839883
Saved in:
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