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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"rus"
~language:"ukr"
~subject:"Brand image"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Brand image
Relationship marketing
Consumer behaviour
1,971
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1,971
Innovation
839
Firm performance
699
Unternehmenserfolg
699
Beziehungsmarketing
644
Brand management
602
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602
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556
Innovationsmanagement
555
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485
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452
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432
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Diamantopoulos, Adamantios
13
Ko, Eunju
11
Valette-Florence, Pierre
11
Foroudi, Pantea
9
Gupta, Suraksha
9
Kim, Kyung Hoon
8
Veloutsou, Cleopatra
8
Balaji, M. S.
7
Melewar, T. C.
7
Arslanagic-Kalajdzic, Maja
6
Bartikowski, Boris
6
Filieri, Raffaele
6
Mandler, Timo
6
Michel, Géraldine
6
Roy, Sanjit
6
Aiello, Gaetano
5
Babin, Barry J.
5
Cornwell, T. Bettina
5
Donthu, Naveen
5
Foroudi, Mohammad Mahdi
5
McLean, Graeme J.
5
Merchant, Altaf
5
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Oghazi, Pejvak
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Sharma, Piyush
5
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4
Akter, Shahriar
4
Badrinarayanan, Vishag
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Chebat, Jean-Charles
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Christodoulides, George
4
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4
Dennis, Charles
4
Dutta, Sujay
4
Dwivedi, Yogesh Kumar
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Gustafsson, Anders
4
Guzman, Francisco
4
Hultman, Magnus
4
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Journal of business research : JBR
Journal of retailing and consumer services
758
Industrial marketing management : the international journal for industrial and high-tech firms
448
The journal of brand management : an international journal
371
The journal of product & brand management
339
International journal of hospitality management
324
The journal of services marketing
239
Journal of strategic marketing
218
Psychology & marketing
212
The service industries journal
212
Journal of the Academy of Marketing Science
210
The journal of business & industrial marketing
208
Tourism management : research, policies, practice
192
Journal of travel and tourism marketing
191
Asia Pacific journal of marketing and logistics
184
European journal of marketing : EJM
184
Journal of marketing
178
Marketing intelligence & planning
162
International journal of electronic customer relationship management : IJECRM
142
International journal of contemporary hospitality management
140
Journal of hospitality marketing & management
140
Cogent business & management
134
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
132
Journal of marketing management : MM
130
Journal of retailing
127
Journal of marketing communications
118
Journal of service research : JSR
118
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
109
Journal of service management
107
Marketing letters : a journal of research in marketing
105
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
104
Services marketing quarterly
104
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
The journal of consumer marketing
98
International journal of retail & distribution management
97
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
97
International journal of internet marketing and advertising : IJIMA
95
Journal of international consumer marketing
94
The international review of retail, distribution and consumer research
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
92
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ECONIS (ZBW)
1,029
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81
The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229560
Saved in:
82
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
83
The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay
;
VanBergen, Noah
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
Saved in:
84
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
85
Innovation activity and the outcomes of B2C, B2B, and B2G E-Commerce in EU countries
Škare, Marinko
;
Gavurova, Beata
;
Rigelsky, Martin
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014303686
Saved in:
86
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
87
Is it time for marketing to reappraise B2C relationship management? : the emergence of a new loyalty paradigm through blockchain technology
Treiblmaier, Horst
;
Petrozhitskaya, Elena
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014287548
Saved in:
88
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
89
Legitimacy association of an aged brand : shelter for a brand suffering from consumers' perceptions of incompetence
Ryu, Hyerin
;
Jun, Sunkyu
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434850
Saved in:
90
Luxury consumption and the dark triad of personality
Razmus, Wiktor
;
Czarna, Anna Z.
;
Fortuna, Paweł
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014468540
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