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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Brengman, Malaika"
~subject:"Marketing management"
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Marketing management
Bekleidungsindustrie
1
Brand extension
1
Clothing industry
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Fashion
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Giorgio Armani SpA <Mailand>
1
Luxury goods
1
Luxusgüter
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Markentransfer
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Zara <La Coruña>
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Brengman, Malaika
Ko, Eunju
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Kim, Kyung Hoon
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From Armani to Zara : impression formation based on
fashion
store patronage
Willems, Kim
;
Janssens, Wim
;
Swinnen, Gilbert
; …
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1487-1494
Persistent link: https://www.econbiz.de/10009620136
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