From Armani to Zara : impression formation based on fashion store patronage
Kim Willems; Wim Janssens; Gilbert Swinnen; Malaika Brengman; Sandra Streukens
| Year of publication: |
2012
|
|---|---|
| Authors: | Willems, Kim ; Janssens, Wim ; Swinnen, Gilbert ; Brengman, Malaika ; Streukens, Sandra |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 10, p. 1487-1494
|
| Subject: | Giorgio Armani SpA <Mailand> | Zara <La Coruña> | Mode | Fashion | Luxusgüter | Luxury goods | Persönlichkeitspsychologie | Personality psychology | Markentransfer | Brand extension | Marketingmanagement | Marketing management | Bekleidungsindustrie | Clothing industry |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009620136