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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Merchant, Altaf"
~subject:"Markenartikel"
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Markenartikel
Brand management
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenführung
6
Brand heritage
5
Brand image
5
Markenimage
5
Nostalgia
4
Brand
3
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Cross-cultural
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Cross-cultural management
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Interkulturelles Management
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Advertising
1
Advertising effects
1
Belgien
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Belgium
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Beziehungsmarketing
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Brand Trust
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Brand attachment
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Brands
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Cognition
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Comparison
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Emic
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Folk tale elicitation
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Marketingmanagement
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Merchant, Altaf
Ko, Eunju
5
Christodoulides, George
4
Diamantopoulos, Adamantios
4
Foroudi, Pantea
4
Gupta, Suraksha
4
Phau, Ian
4
Shukla, Paurav
4
Valette-Florence, Pierre
4
Augusto, Mário Gomes
3
Davvetas, Vasileios
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3
Koll, Oliver
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Melewar, T. C.
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Michel, Géraldine
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Motoki, Kosuke
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Salo, Jari
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Teck Ming Tan
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Torres, Pedro M.
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Veloutsou, Cleopatra
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Andreini, Daniela
2
Arslanagic-Kalajdzic, Maja
2
Astakhova, Marina
2
Azar, Salim L.
2
Bogomolova, Svetlana
2
Chen, Qimei
2
Cottam, Susan
2
Czinkota, Michael R.
2
Dass, Mayukh
2
Dawes, John
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De Chernatony, Leslie
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Donthu, Naveen
2
Dwivedi, Yogesh Kumar
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2
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Fetscherin, Marc
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Filieri, Raffaele
2
Foti, Lianne
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Journal of business research : JBR
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ECONIS (ZBW)
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Emphasizing brand heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
Saved in:
2
Effects of advertising-evoked vicarious nostalgia on brand heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
3
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
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