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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Paul, Justin"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Consumer behaviour
Indien
Markenführung
Bibliometrics
10
Bibliometrie
10
Konsumentenverhalten
7
Digitalisierung
5
Digitization
5
Systematic literature review
4
Brand image
3
Entrepreneurship
3
Entrepreneurship approach
3
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Bandwagon
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Paul, Justin
Laroche, Michel
28
Ko, Eunju
23
Cleveland, Mark
16
Valette-Florence, Pierre
15
Diamantopoulos, Adamantios
14
Gupta, Suraksha
13
Melewar, T. C.
13
Richard, Marie-Odile
13
Bartikowski, Boris
12
Foroudi, Pantea
12
Pereira, Vijay
12
Filieri, Raffaele
11
Septianto, Felix
11
Sharma, Piyush
11
Teng, Lefa
11
Veloutsou, Cleopatra
11
Balaji, M. S.
10
Dennis, Charles
10
Dwivedi, Yogesh Kumar
10
Merchant, Altaf
10
Seo, Yuri
10
Shukla, Paurav
10
Chebat, Jean-Charles
9
Kim, Kyung Hoon
9
Kukar-Kinney, Monika
9
Spielmann, Nathalie
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Malik, Ashish
8
Mattila, Anna S.
8
Roy, Sanjit
8
Wallpach, Sylvia von
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Behl, Abhishek
7
Buil, Isabel
7
Christodoulides, George
7
De Chernatony, Leslie
7
Geuens, Maggie
7
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7
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Journal of business research : JBR
Journal of retailing and consumer services
13
European management journal
4
International journal of consumer studies
4
Business strategy and the environment
3
International journal of market research
3
Technological forecasting & social change : an international journal
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
1
European journal of international management : EJIM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International marketing review
1
Journal of East-West business
1
Journal of advertising
1
Journal of consumer behaviour
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Paradigm : the journal of Institute of Management Technology
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Asian economic review : journal of the Indian Institute of Economics
1
The Indian economic journal
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
7
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1
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
2
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
3
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
4
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.
;
Paul, Justin
;
Korfiatis, Nikolaos
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
Saved in:
5
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
6
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
7
Marketing-to-Millennials : Marketing 4.0, customer satisfaction and purchase intention
Dash, Ganesh
;
Kiefer, Kip
;
Paul, Justin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 608-620
Persistent link: https://www.econbiz.de/10012420451
Saved in:
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