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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Brand image"
~subject:"Unternehmenserfolg"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Commentary"
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Brand image
Unternehmenserfolg
Consumer behaviour
1,887
Konsumentenverhalten
1,887
Innovation
820
Firm performance
680
Relationship marketing
620
Beziehungsmarketing
618
Brand management
581
Markenführung
580
Innovation management
540
Innovationsmanagement
539
Markenimage
471
Social Web
431
Social web
431
Business start-up
407
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407
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398
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366
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Corporate social responsibility
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291
SME
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289
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281
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274
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1,141
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Diamantopoulos, Adamantios
12
Foroudi, Pantea
8
Melewar, T. C.
8
Sharma, Piyush
8
Valette-Florence, Pierre
8
Adomako, Samuel
7
Oghazi, Pejvak
7
Boso, Nathaniel
6
Claver Cortés, Enrique
6
Hultman, Magnus
6
Marco Lajara, Bartolomé
6
Zaragoza-Sáez, Patrocinio del Carmen
6
Úbeda García, Mercedes
6
Amankwah-Amoah, Joseph
5
Arslanagic-Kalajdzic, Maja
5
Brenes, Esteban R.
5
Dwivedi, Yogesh Kumar
5
Eisingerich, Andreas B
5
Gupta, Suraksha
5
Kraus, Sascha
5
Lin, Feng-Jyh
5
Merchant, Altaf
5
Michel, Géraldine
5
Veloutsou, Cleopatra
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Badrinarayanan, Vishag
4
Bartikowski, Boris
4
Cadogan, John W.
4
Christodoulides, George
4
Chung, Henry F. L.
4
Davvetas, Vasileios
4
Dennis, Charles
4
Dutta, Sujay
4
Ekinci, Yuksel
4
Foroudi, Mohammad Mahdi
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
4
Kellermanns, Franz W.
4
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Journal of business research : JBR
The journal of brand management : an international journal
337
Cogent business & management
317
The journal of product & brand management
308
Strategic management journal
302
Industrial marketing management : the international journal for industrial and high-tech firms
270
Journal of retailing and consumer services
263
Journal of business ethics : JOBE
232
International journal of hospitality management
225
Small business economics : an entrepreneurship journal
224
International business review : the official journal of the European International Business Academy
212
International journal of production economics
187
Technological forecasting & social change : an international journal
184
The journal of corporate finance : contracting, governance and organization
176
International journal of economics and finance
167
Journal of Asian finance, economics and business : JAFEB
161
Management decision : MD
160
Tourism management : research, policies, practice
150
Applied economics
149
Psychology & marketing
142
International journal of economics and financial issues : IJEFI
138
Finance research letters
137
The international journal of human resource management
137
Journal of business venturing
133
European journal of marketing : EJM
131
International journal of innovation management
129
Pacific-Basin finance journal
128
Journal of banking & finance
126
Journal of world business : JWB
126
Asia Pacific journal of marketing and logistics
123
Corporate social responsibility and environmental management
118
International entrepreneurship and management journal
116
Journal of risk and financial management : JRFM
116
Business strategy and the environment
113
The journal of business & industrial marketing
112
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
108
Journal of strategic marketing
107
International journal of entrepreneurship and small business
105
International marketing review
104
Applied economics letters
103
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ECONIS (ZBW)
1,141
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1
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10
of
1,141
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1
Acting like an interpersonal relationship : cobrand anthropomorphism increases product evaluation and purchase intention
Han, Jie
;
Wang, Desheng
;
Yang, Zhihao
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383201
Saved in:
2
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
3
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
4
Blockchain-enabled advances (BEAs) : implications for consumers and brands
Hakkarainen, Tuuli
;
Colicev, Anatoli
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014293967
Saved in:
5
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
6
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
7
Bricolage as an effective tool for the survival of owner-managed SMEs during crises
Baier-Fuentes, Hugo
;
Andrade-Valbuena, Nelson A.
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014229552
Saved in:
8
Buyer-supplier CSR alignment and firm performance : a contingency theory perspective
Yang, Yang
;
Jiang, Yan
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468751
Saved in:
9
Catching a falling star : mobility of declining star performers, peer effects, and organizational performance in the National Football League
Barlow, Matthew A.
;
Hesterly, William S.
;
Verhaal, J. …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014332147
Saved in:
10
CEO values as antecedents to corporate political activity : an empirical exploration
Greiner, Michael
;
Kim, Jaemin
;
Thor, Jennifer Cordon
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014299199
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