//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Markenartikel"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Consumer behaviour
8
Konsumentenverhalten
8
Beziehungsmarketing
7
Relationship marketing
7
Brand management
6
Markenführung
6
Brand image
5
Markenimage
5
Brand
3
Customer value
3
Kundenwert
3
Advertising effects
2
B-to-B-Marketing
2
Business-to-business marketing
2
Lieferantenmanagement
2
Marketing management
2
Marketingmanagement
2
Social network
2
Soziales Netzwerk
2
Supplier relationship management
2
Theorie
2
Theory
2
Werbewirkung
2
Acquisition
1
Associations
1
Attitude
1
Attributions
1
Austauschtheorie
1
B2B relationship
1
Bank
1
Banking
1
Behavioral intention
1
Brand attitude
1
Brand attribute
1
Branding
1
Broadening
1
Buyer lock-in
1
Börsenkurs
1
Celebrity endorsement
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Conference paper
Article in journal
248
Aufsatz in Zeitschrift
248
Konferenzbeitrag
3
Language
All
English
Author
All
Arsena, Ashley
1
Mazodier, Marc
1
Merunka, Dwight
1
Pandelaere, Mario
1
Riebe, Erica
1
Sharp, Byron
1
Silvera, David H.
1
Stern, Philip
1
Wright, Malcolm
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of retailing and consumer services
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Agrarian economy and rural development : realities and perspectives for Romania : 7th edition of the International Symposium
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Ethics, social responsibility and sustainability in marketing
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
International journal of quality and service sciences
1
International journal of retail & distribution management
1
International studies of management and organization
1
Journal of marketing management : MM
1
Marketing letters : a journal of research in marketing
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
New business and regulatory strategies in the postal sector
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Scientific Annals of Economics and Business
1
The globalisation of Chinese business : implications for multinational investors
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How to grow a brand : retain or acquire customers?
Riebe, Erica
;
Wright, Malcolm
;
Stern, Philip
;
Sharp, Byron
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 990-997
Persistent link: https://www.econbiz.de/10010364060
Saved in:
2
Beyond brand attitude : individual drivers of purchase for symbolic cobranded products
Mazodier, Marc
;
Merunka, Dwight
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1552-1558
Persistent link: https://www.econbiz.de/10010379271
Saved in:
3
Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->