//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~person:"Aiello, Gaetano"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~subject:"Managers"
~subject:"Wissensmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Konsumentenverhalten
Managers
Wissensmanagement
Brand management
4
Consumer behaviour
4
Markenführung
4
Brand image
3
Markenimage
3
Relationship marketing
3
Einzelhandel
2
Internet marketing
2
Luxury goods
2
Luxusgüter
2
Online-Marketing
2
Retail trade
2
Social Web
2
Social web
2
Brand
1
Brand equity
1
Cross-cultural
1
Customer equity
1
Customer value
1
Fashion
1
Fast fashion
1
Handelsmarke
1
Inattentional blindness
1
Ingredient branding
1
International
1
International marketing
1
Internationales Marketing
1
Kundenwert
1
Loyalty
1
Luxury brand strategies
1
Luxury brands
1
Luxury customer experience
1
Luxury retailing
1
Markenartikel
1
Marketing management
1
Marketingmanagement
1
Mode
1
Online retailing
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Conference paper
1
Konferenzbeitrag
1
Language
All
English
4
Author
All
Aiello, Gaetano
Ko, Eunju
17
Valette-Florence, Pierre
10
Balaji, M. S.
9
Diamantopoulos, Adamantios
9
Kim, Kyung Hoon
9
Bartikowski, Boris
8
Kraus, Sascha
8
Sharma, Piyush
8
Oghazi, Pejvak
7
Roy, Sanjit
7
Veloutsou, Cleopatra
7
Chatterjee, Sheshadri
6
Filieri, Raffaele
6
Gupta, Suraksha
6
Mattila, Anna S.
6
Merchant, Altaf
6
Michel, Géraldine
6
Vrontis, Demetris
6
Babin, Barry J.
5
Bouncken, Ricarda B.
5
Chaudhuri, Ranjan
5
Chebat, Jean-Charles
5
Chen, Qimei
5
Cleveland, Mark
5
Donthu, Naveen
5
Jin, Zhongqi
5
Laroche, Michel
5
McLean, Graeme J.
5
Melewar, T. C.
5
Phau, Ian
5
Seo, Yuri
5
Shukla, Paurav
5
Walsh, Gianfranco
5
Agnihotri, Raj
4
Akter, Shahriar
4
Arslanagic-Kalajdzic, Maja
4
Brunk, Katja H.
4
Budhwar, Pawan S.
4
Cavusgil, Erin
4
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of global fashion marketing : JGfM
1
Journal of retailing
1
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
2
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
3
Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno
;
Manthiou, Aikaterini
;
Pederzoli, Daniele
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
Saved in:
4
Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele
;
Vannucci, Virginia
;
Aiello, Gaetano
- In:
Journal of business research : JBR
119
(
2020
),
pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->