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~isPartOf:"Journal of business research : JBR"
~person:"Aiello, Gaetano"
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Brand management
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Markenführung
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Beziehungsmarketing
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Brand image
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Aiello, Gaetano
Ko, Eunju
20
Parida, Vinit
20
Sharma, Piyush
20
Vrontis, Demetris
19
Kraus, Sascha
16
Oghazi, Pejvak
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Gupta, Suraksha
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Pereira, Vijay
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Bouncken, Ricarda B.
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Malik, Ashish
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Huarng, Kun-Huang
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Melewar, T. C.
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Wincent, Joakim
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Budhwar, Pawan S.
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Chebat, Jean-Charles
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Foroudi, Pantea
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Kim, Kyung Hoon
12
Gustafsson, Anders
11
Khan, Zaheer
11
Laroche, Michel
11
Valette-Florence, Pierre
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Amankwah-Amoah, Joseph
10
Chatterjee, Sheshadri
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Chaudhuri, Ranjan
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Diamantopoulos, Adamantios
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Veloutsou, Cleopatra
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Balaji, M. S.
9
Bartikowski, Boris
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Brenes, Esteban R.
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Kumar, Satish
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Merrilees, Bill
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Roy, Sanjit
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Tarba, Shlomo Yedidia
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Zhou, Kevin Zheng
9
Adomako, Samuel
8
Babin, Barry J.
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De Chernatony, Leslie
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Dwivedi, Yogesh Kumar
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Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
AIDEA, Accademia Italiana di Economia Aziendale
1
Journal of global fashion marketing : JGfM
1
Journal of retailing
1
Journal of retailing and consumer services
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Online reputation management in destination and hospitality : what we know, what we need to know
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ECONIS (ZBW)
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Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
2
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
3
Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno
;
Manthiou, Aikaterini
;
Pederzoli, Daniele
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
Saved in:
4
Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele
;
Vannucci, Virginia
;
Aiello, Gaetano
- In:
Journal of business research : JBR
119
(
2020
),
pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
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