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~isPartOf:"Journal of business research : JBR"
~person:"Alesina, Alberto"
~person:"Allison, Gareth"
~person:"Demangeot, Catherine"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Kulturelle Vielfalt"
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Kulturelle Identität
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Alesina, Alberto
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Journal of business research : JBR
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Demangeot, Catherine
;
Kipnis, Eva
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 339-353
Persistent link: https://www.econbiz.de/10012023811
Saved in:
2
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
3
Branding beyond prejudice : navigating multicultural marketplaces for consumer well-being
Kipnis, Eva
;
Broderick, Amanda J.
;
Demangeot, Catherine
; …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1186-1194
Persistent link: https://www.econbiz.de/10009756089
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