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~isPartOf:"Journal of business research : JBR"
~person:"Allard, M. June"
~person:"Breitschuh, Jürgen"
~person:"Demangeot, Catherine"
~subject:"Interkulturelles Management"
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Journal of business research : JBR
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketer acculturation to diversity needs : the case of modest fashion across two multicultural contexts
Slater, Stephanie
;
Demangeot, Catherine
- In:
Journal of business research : JBR
134
(
2021
),
pp. 702-715
Persistent link: https://www.econbiz.de/10012643951
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