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~isPartOf:"Journal of business research : JBR"
~person:"Böcker, Jens"
~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~person:"Kowalkowski, Christian"
~subject:"B-to-B-Marketing"
~subject:"Services marketing"
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B-to-B-Marketing
Services marketing
Business-to-business marketing
3
Business services
2
Consumer behaviour
2
Konsumentenverhalten
2
Lieferantenmanagement
2
Supplier relationship management
2
B2B
1
Beziehungsmarketing
1
Bundling strategy
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Business-to-Business
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Business-to-business services
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Customer experience management
1
Customer journey
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Customer satisfaction
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Decision making
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Dienstleistung
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Dienstleistungsmarketing
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Dienstleistungsqualität
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Dienstleistungssektor
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Flat-rate bias
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Industrial service
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Böcker, Jens
Godefroid, Peter
Jacob, Frank
Kowalkowski, Christian
Sharma, Piyush
5
Johnston, Wesley J.
3
Mora Cortez, Roberto
3
Chatterjee, Sharmila C.
2
Chatterjee, Sheshadri
2
Chaudhuri, Ranjan
2
Chung, Henry F. L.
2
D'Alessandro, Steven
2
Dong, Maggie Chuoyan
2
Edwards, John
2
Ehret, Michael
2
Ferguson, Jodie L.
2
Gupta, Aditya
2
Gupta, Shivam
2
Hao, Andy
2
Hartmann, Nathaniel N.
2
Hinterhuber, Andreas
2
Huang, Ying
2
Kienzler, Mario
2
Kindström, Daniel
2
Latinovic, Zoran
2
Malik, Ashish
2
Miles, Morgan P.
2
Paul, Justin
2
Raddats, Chris
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Rana, Nripendra P.
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Vrontis, Demetris
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Xiao, Zhenxin
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Xu, Shichun
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Agarwal, Shailja
1
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1
Allison, Lee
1
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Altwaijry, Najwa
1
Amin, Mohammad Sakif
1
Anderson, Sidney T.
1
Appio, Francesco Paolo
1
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
8
The journal of business & industrial marketing
5
Modernes Marketing für Studium und Praxis
3
Business relationship management and marketing
1
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Forschungsbericht zum Marketing
1
Fundamentals of business-to-business marketing
1
Gabler Edition Wissenschaft
1
International journal of business environment : IJBE
1
Journal of business market management : JBM
1
Journal of business-to-business marketing
1
Journal of service management
1
Linköping studies in science and technology
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
Springer eBook Collection / Business and Economics
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SpringerLink / Bücher
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ECONIS (ZBW)
3
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1
Purchasing professionals and the flat-rate bias : effects of price premiums, past usage, and relational ties on price plan choice
Kienzler, Mario
;
Kowalkowski, Christian
;
Kindström, Daniel
- In:
Journal of business research : JBR
132
(
2021
),
pp. 403-415
Persistent link: https://www.econbiz.de/10012581626
Saved in:
2
Characterizing customer experience management in business markets
Witell, Lars
;
Kowalkowski, Christian
;
Perks, Helen
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 420-430
Persistent link: https://www.econbiz.de/10012257638
Saved in:
3
Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria
;
Kowalkowski, Christian
;
Biggemann, Sergio
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
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