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~isPartOf:"Journal of business research : JBR"
~person:"Barhorst, Jennifer Brannon"
~person:"Diehl, Sandra"
~subject:"Consumer behaviour"
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Consumer behaviour
Augmented reality
2
Experiential marketing
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Virtual reality
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Virtuelle Realität
2
AR
1
Beziehungsmarketing
1
Brand management
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Customer experience
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Customer satisfaction
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Event marketing
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Event-Marketing
1
Flow
1
Holiday behaviour
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Immersion
1
Kundenzufriedenheit
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MTTE
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Markenführung
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Mental time travel
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Barhorst, Jennifer Brannon
Diehl, Sandra
Flavián Blanco, Carlos
2
Ibáñez-Sánchez, Sergio
2
Javornik, Ana
2
McLean, Graeme J.
2
Meißner, Martin
2
Orús, Carlos
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Pfeiffer, Jella
2
Pfeiffer, Thies
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Reijmersdal, Eva A. van
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Adler, Jost
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Alzayat, Ayman
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Ameen, Nisreen
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An, Myounga
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Behl, Abhishek
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Belanche, Daniel
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Berlo, Zeph M. C. van
1
Bigné Alcañiz, J. Enrique
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Calabuig-Moreno, Ferran
1
Campos, Carlos Pérez
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Casaló, Luis V.
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1
Cowan, Kirsten
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Deng, Xiaoyan
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Dietrich, Holger
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Evanschitzky, Heiner
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Flavián, Marta
1
Ge, Xin
1
Gerrath, Maximilian H. E. E.
1
Griffart, Clovis
1
Guardia, Francisco Rejón
1
Guerreiro, João Pedro Silva Martins
1
Hamari, Juho
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Journal of business research : JBR
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
1
Electronic retailing
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Psychology & marketing
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
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Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
2
Blending the real world and the virtual world : exploring the role of flow in augmented reality experiences
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Shah, Esta
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 423-436
Persistent link: https://www.econbiz.de/10012420427
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