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~isPartOf:"Journal of business research : JBR"
~person:"Bartikowski, Boris"
~person:"Casaló, Luis V."
~person:"Hughes, Karen"
~subject:"Instagram"
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Journal of business research : JBR
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ECONIS (ZBW)
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Not so different after all? : a netnographic exploration of user engagement with non-human influencers on social media
Xie-Carson, Li
;
Benckendorff, Pierre
;
Hughes, Karen
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014383085
Saved in:
2
Be creative, my friend! : engaging users on Instagram by promoting positive emotions
Casaló, Luis V.
;
Flavián Blanco, Carlos
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 416-425
Persistent link: https://www.econbiz.de/10012544844
Saved in:
3
Influencers on Instagram : antedecents and consequences of opinion leadership
Casaló, Luis V.
;
Flavián Blanco, Carlos
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 510-519
Persistent link: https://www.econbiz.de/10012287955
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