//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~person:"Bartikowski, Boris"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Messung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Beziehungsmarketing
1
Brand Loyalty
1
Brand image
1
Brand loyalty
1
Brand management
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenimage
1
Markentreue
1
Market research
1
Marktforschung
1
Masstige Marketing
1
Measurement
1
Messung
1
Prestige
1
Relationship marketing
1
Scale Development
1
Self-Congruence
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bartikowski, Boris
Akrout, Houcine
1
Albrecht, Arne K.
1
Bartier, Anne-Laure
1
Beverland, Michael B.
1
Cadogan, John W.
1
Dickinson, Sonia J.
1
Farrelly, Francis
1
Ford, John B.
1
Friedman, Mike
1
Fuduric, Morana
1
Grant, Ian
1
Hofacker, Charles F.
1
Horvat, Sandra
1
Ishaq, Muhammad Ishtiaq
1
Jahanvi, Jahanvi
1
Maree, Tania
1
Merchant, Altaf
1
Micevski, Milena
1
Michaelidou, Nina
1
Mrad, Mona
1
Napoli, Julie
1
Ndhlovu, Thinkwell
1
Raza, Ali
1
Sarwar, Huma
1
Sharma, Meenakshi
1
Takahashi, Ikuo
1
Ur-Rehman, Zia
1
Varga, Akos
1
Walsh, Gianfranco
1
Škare, Vatroslav
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->