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~isPartOf:"Journal of business research : JBR"
~person:"Brengman, Malaika"
~subject:"Bekleidungsindustrie"
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Bekleidungsindustrie
Brand extension
1
Clothing industry
1
Fashion
1
Giorgio Armani SpA <Mailand>
1
Luxury goods
1
Luxusgüter
1
Markentransfer
1
Marketing management
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Zara <La Coruña>
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Brengman, Malaika
Kim, Kyung Hoon
3
Jain, Geetika
2
Jung, Jaesuk
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Kim, Sang Jin
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Ko, Eunju
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Śrīvāstava, Arcanā
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From Armani to Zara : impression formation based on
fashion
store patronage
Willems, Kim
;
Janssens, Wim
;
Swinnen, Gilbert
; …
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1487-1494
Persistent link: https://www.econbiz.de/10009620136
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