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~isPartOf:"Journal of business research : JBR"
~person:"Burmann, Christoph"
~person:"Grewal, Dhruv"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
2
Consumer behaviour
2
Einzelhandel
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Konsumentenverhalten
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Retail trade
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Brand image
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Brand management
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Identity
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Markenführung
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Markenimage
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Marketing
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Omnichannel
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Personality psychology
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Persönlichkeitspsychologie
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Burmann, Christoph
Grewal, Dhruv
Ko, Eunju
8
Balaji, M. S.
7
Kim, Kyung Hoon
7
Roy, Sanjit
6
McLean, Graeme J.
5
Veloutsou, Cleopatra
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Agnihotri, Raj
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Akter, Shahriar
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Babin, Barry J.
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Chebat, Jean-Charles
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Gupta, Suraksha
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Gustafsson, Anders
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Mandler, Timo
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Noble, Stephanie M.
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Sharma, Piyush
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Valette-Florence, Pierre
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Wünderlich, Nancy V.
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Aiello, Gaetano
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Andreini, Daniela
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Bartikowski, Boris
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Black, Iain
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Cavusgil, Erin
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Chang, Woojung
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Diamantopoulos, Adamantios
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Donthu, Naveen
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Filieri, Raffaele
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Garrett, Tony C.
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Gupta, Shivam
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Harrigan, Paul
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Johnson, Lester W.
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Kukar-Kinney, Monika
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Leischnig, Alexander
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Lervik-Olsen, Line
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Mattila, Anna S.
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Naudé, Peter
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Oghazi, Pejvak
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Osei-Frimpong, Kofi
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Pedeliento, Giuseppe
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Prentice, Catherine
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Journal of business research : JBR
Journal of retailing
8
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
6
Journal of the Academy of Marketing Science
4
Journal of marketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
MSI reports : working paper series
2
Customer relationship management in electronic markets
1
European journal of marketing : EJM
1
Handbook of research on customer engagement
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovatives Markenmanagement
1
Journal of business economics : JBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of service research : JSR
1
Legends in marketing
1
Research
1
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
1
The journal of brand management : an international journal
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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ECONIS (ZBW)
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Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Nordfält, Jens
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
Saved in:
2
Expressing and defining self and relationships through everyday shopping experiences
Compeau, Larry D.
;
Monroe, Kent B.
;
Grewal, Dhruv
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1035-1042
Persistent link: https://www.econbiz.de/10011440075
Saved in:
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