Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Year of publication: |
2016
|
---|---|
Authors: | Grewal, Dhruv ; Roggeveen, Anne L. ; Nordfält, Jens |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 3, p. 1009-1013
|
Subject: | Retailing | Shopper marketing | Omnichannel | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Marketing |
-
Customer engagement model and consumer behaviour within omnichannel retailing
Theocharis, Dimitrios, (2022)
-
Retail shopper marketing: the future of promotional flyers
Ziliani, Cristina, (2015)
-
Are privacy concerns still relevant? : revisiting consumer behaviour in omnichannel retailing
Cheah, Jun-Hwa, (2022)
- More ...
-
Does the presence of a mannequin head change shopping behavior?
Lindström, Annika, (2016)
-
Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L., (2016)
-
Insights from in-store marketing experiments
Nordfält, Jens, (2014)
- More ...