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~isPartOf:"Journal of business research : JBR"
~person:"Chien, P. Monica"
~subject:"Consumer behaviour"
~subject:"Creativity"
~subject:"Innovation"
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Sponsorship portfolio as a brand-image creation strategy
Chien, P. Monica
;
Cornwell, T. Bettina
;
Pappu, Ravi
- In:
Journal of business research : JBR
64
(
2011
)
2
,
pp. 142-149
Persistent link: https://www.econbiz.de/10008839686
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