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~isPartOf:"Journal of business research : JBR"
~person:"Diamantopoulos, Adamantios"
~subject:"Preismanagement"
~subject:"Product-country image"
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Preismanagement
Product-country image
Consumer behaviour
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Designation of origin
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Herkunftsbezeichnung
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Konsumentenverhalten
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Brand image
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Markenimage
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Bibliometrics
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Bibliometrie
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Country image
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Impact assessment
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Wirkungsanalyse
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Advertising effects
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Attitude towards the country
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Beziehungsmarketing
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Brand
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Brand management
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Brand origin
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C-XENSCALE
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Cognition
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Consumer dispositions
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Consumer xenocentrism
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Consumer-brand relationships
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Cosmopolitanism
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Emotion
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Markenartikel
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National culture
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Nationalkultur
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Need for affect
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Need for cognition
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Perceived brand globalness/localness
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Price Sensitivity Meter
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Pricing footprint
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Diamantopoulos, Adamantios
Arslanagic-Kalajdzic, Maja
1
Elliot, Statia
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Matarazzo, Michela
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Montanari, Maria Gabriela
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Moschik, Nicole
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Papdopoulos, Nicolas
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Journal of business research : JBR
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ECONIS (ZBW)
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The "pricing footprint" of country-of-origin : conceptualization and empirical assessment
Diamantopoulos, Adamantios
;
Matarazzo, Michela
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 749-757
Persistent link: https://www.econbiz.de/10012648015
Saved in:
2
Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
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