Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect

The unobserved signaling ability of marketing accountability : can suppliers’ marketing accountability enhance business customers’ value perceptions?

Arslanagic-Kalajdzic, Maja, (2019)

Do brand warmth and brand competence add value to consumers? : a stereotyping perspective

Kolbl, Živa, (2020)

Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands : a mediation analysis

Diamantopoulos, Adamantios, (2019)