//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~person:"Gerstmeier, Eva"
~person:"Hollebeek, Linda D."
~person:"Okazaki, Shintaro"
~person:"Schivinski, Bruno"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online-Targeting"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Internet marketing
4
Online-Marketing
4
Social Web
3
Social media
3
Social web
3
Beziehungsmarketing
2
Consumer behaviour
2
Konsumentenverhalten
2
Relationship marketing
2
Artificial intelligence
1
Betriebliche Wertschöpfung
1
Brand
1
Brand engagement
1
Brand image
1
Brand management
1
Broadcast media
1
CBBE
1
COBRAs
1
Compulsive behaviors
1
Consumer brand engagement
1
Consumer engagement
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Corporate social responsobility
1
Customer integration
1
Deregulation
1
Deregulierung
1
Empirical method
1
Empirische Methode
1
Kundenintegration
1
Künstliche Intelligenz
1
Machine learning
1
Markenartikel
1
Markenimage
1
Materialism
1
Mobile Anwendung
1
Mobile application
1
Multinationales Unternehmen
1
Narcissism
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Gerstmeier, Eva
Hollebeek, Linda D.
Okazaki, Shintaro
Schivinski, Bruno
Ko, Eunju
5
Filieri, Raffaele
4
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Aiello, Gaetano
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
Chen, Qimei
2
Dessart, Laurence
2
Gorton, Matthew
2
Guzman, Francisco
2
Hajli, Nick
2
Kim, Juran
2
Milne, George R.
2
Morgan-Thomas, Anna
2
Rana, Nripendra P.
2
Richard, Marie-Odile
2
Swani, Kunal
2
Torres, Pedro M.
2
Veloutsou, Cleopatra
2
Wang, Shuman
2
Yoon, Sukki
2
Abosag, Ibrahim
1
Alden, Dana
1
Aloini, Davide
1
Andrade, Victoria
1
André, Ana Raquel
1
Arruda, Carolina
1
Azar, Salim L.
1
Baalbaki, Sally
1
Baker, Thomas L.
1
Bala, Pradip Kumar
1
Baldus, Brian J.
1
Barnes, Stuart J.
1
Barreda, Albert A.
1
Belei, Nina
1
Bellman, Steven
1
Bogomolova, Svetlana
1
Bouzaabia, Olfa
1
Bouzaabia, Rym
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service theory and practice : JSTP
1
The handbook of communication engagement
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The journal of services marketing
1
Working paper series
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sneaking the dark side of brand engagement into Instagram : the dual theory of passion
Okazaki, Shintaro
;
Schuberth, Florian
;
Tagashira, Takumi
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 493-505
Persistent link: https://www.econbiz.de/10012544865
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->