Sneaking the dark side of brand engagement into Instagram : the dual theory of passion
Year of publication: |
2021
|
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Authors: | Okazaki, Shintaro ; Schuberth, Florian ; Tagashira, Takumi ; Andrade, Victoria |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 130.2021, p. 493-505
|
Subject: | Brand engagement | Compulsive behaviors | Materialism | Narcissism | Social media | Vanity | Social Web | Social web | Markenführung | Brand management | Markenartikel | Brand | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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