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~isPartOf:"Journal of business research : JBR"
~person:"Gierl, Heribert"
~person:"Ko, Eunju"
~person:"Kukar-Kinney, Monika"
~person:"Shukla, Paurav"
~subject:"Preismanagement"
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Search: subject_exact:"Consumer Behaviour"
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Preismanagement
Consumer behaviour
43
Konsumentenverhalten
43
Luxury goods
20
Luxusgüter
20
Brand management
15
Markenführung
15
Brand
11
Markenartikel
11
Fashion
10
Mode
10
Internet marketing
8
Online-Marketing
8
Beziehungsmarketing
7
Luxury
7
Relationship marketing
7
Brand image
6
Markenimage
6
Marketing management
6
Marketingmanagement
6
Online retailing
6
Online-Handel
6
Social Web
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Social web
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Luxury brands
4
Pricing strategy
4
Customer value
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Einzelhandel
3
Kundenwert
3
Nachhaltiger Konsum
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Nachhaltigkeit
3
Purchase intentions
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Retail trade
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Sustainability
3
Sustainable consumption
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Textile distribution
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Textilhandel
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Balance theory
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Compulsive buying
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Gierl, Heribert
Ko, Eunju
Kukar-Kinney, Monika
Shukla, Paurav
Roggeveen, Anne L.
3
Roy, Rajat
3
Xia, Lan
3
Das, Gopal
2
Grewal, Dhruv
2
Homburg, Christian
2
Kuo, Andrew
2
Obesso, María Mercedes de
2
Totzek, Dirk
2
Aiello, Gaetano
1
Alderighi, Marco
1
Allmann, Jan
1
Attari, Amin
1
Baskin, Ernest
1
Baumert, Thomas
1
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1
Bekhor, Shlomo
1
Biraglia, Alessandro
1
Biswas, Abhijit
1
Boeker, Warren
1
Bogomolova, Svetlana
1
Bolander, Willy
1
Bowen, Karen T.
1
Brown, Brian P.
1
Burman, Bidisha
1
Calabrese, Matteo
1
Chatterjee, Promothesh
1
Chen, Zihe
1
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1
Cho, Yoon C.
1
Choi, Seung-chan
1
Christille, Jean-Marc
1
Chung, Jaihak
1
Cohen, Justin
1
Coleman, Joshua T.
1
Cziehso, Gerrit Paul
1
Desmet, Pierre
1
Diamantopoulos, Adamantios
1
Dimoka, Angelika
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Journal of business research : JBR
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Economic and business review : EBR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing and consumer services
1
Marketing : journal of research and management
1
Psychology & marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Schriften zum Marketing
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ECONIS (ZBW)
4
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1
Free no more : investigating customer reactions to unexpected free-to-fee switches
Cziehso, Gerrit Paul
;
Schäfers, Tobias
;
Kukar-Kinney, …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 229-242
Persistent link: https://www.econbiz.de/10012103251
Saved in:
2
The effectiveness of number of deals purchased in influencing consumers' response to daily deal promotions : a cue utilization approach
Kukar-Kinney, Monika
;
Xia, Lan
- In:
Journal of business research : JBR
79
(
2017
),
pp. 189-197
Persistent link: https://www.econbiz.de/10011745256
Saved in:
3
Determinants of consumers' response to pay-what-you-want pricing strategy on the Internet
Weisstein, Fei L.
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4313-4320
Persistent link: https://www.econbiz.de/10011554569
Saved in:
4
When higher prices increase sales : how chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands
Hwang, Yookyung
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1912-1920
Persistent link: https://www.econbiz.de/10010379207
Saved in:
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