Free no more : investigating customer reactions to unexpected free-to-fee switches
Gerrit Paul Cziehso, Tobias Schaefers, Monika Kukar-Kinney
| Year of publication: |
2019
|
|---|---|
| Authors: | Cziehso, Gerrit Paul ; Schäfers, Tobias ; Kukar-Kinney, Monika |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 101.2019, p. 229-242
|
| Subject: | Free-to-fee switch | Freemium | Price introduction | Price fairness | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Wechselverhalten | Switching behaviour | Gerechtigkeit | Justice |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.03.050 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012103251