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~isPartOf:"Journal of business research : JBR"
~person:"Gierl, Heribert"
~person:"Ko, Eunju"
~person:"Shukla, Paurav"
~subject:"Luxury goods"
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Search: subject_exact:"Consumer Behaviour"
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Luxury goods
Consumer behaviour
34
Konsumentenverhalten
34
Luxusgüter
20
Brand management
15
Markenführung
15
Brand
10
Fashion
10
Markenartikel
10
Mode
10
Internet marketing
8
Online-Marketing
8
Luxury
7
Brand image
6
Markenimage
6
Marketing management
6
Marketingmanagement
6
Beziehungsmarketing
5
Relationship marketing
5
Social Web
5
Social web
5
Luxury brands
4
Customer value
3
Kundenwert
3
Nachhaltiger Konsum
3
Nachhaltigkeit
3
Sustainability
3
Sustainable consumption
3
Sustainable fashion
3
Textile distribution
3
Textilhandel
3
Balance theory
2
Conspicuous consumption
2
Consumer behavior
2
Customer equity
2
Customer satisfaction
2
Democratization
2
Digital marketing
2
Einzelhandel
2
International marketing
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English
20
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Gierl, Heribert
Ko, Eunju
Shukla, Paurav
Valette-Florence, Pierre
9
Seo, Yuri
8
Balabanis, George
4
Kapferer, Jean-Noël
4
Aiello, Gaetano
3
Filieri, Raffaele
3
Kessous, Aurélie
3
Khalifa, Dina
3
Laurent, Gilles
3
Parguel, Béatrice
3
Phau, Ian
3
Rosendo-Rios, Veronica
3
Septianto, Felix
3
Stathopoulou, Anastasia
3
Thomsen, Thyra Uth
3
Bazi, Saleh
2
Belk, Russel W.
2
Borah, Sourav Bikash
2
Boukis, Achilleas
2
Cervellon, Marie-Cécile
2
Chandon, Jean-Louis
2
Christodoulides, George
2
Donvito, Raffaele
2
Godey, Bruno
2
Gorton, Matthew
2
Hemetsberger, Andrea
2
Hemonnet-Goujot, Aurélie
2
Holmqvist, Jonas
2
Kastanakis, Minas N.
2
Kerviler, Gwarlann de
2
Kim, Angella J.
2
Kreuzer, Maria
2
Lowrey, Tina M.
2
Megehee, Carol M.
2
Pantano, Eleonora
2
Park, Minjung
2
Park, Seong-Yeon
2
Pederzoli, Daniele
2
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Journal of business research : JBR
International journal of advertising : the review of marketing communications
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Asia Pacific journal of marketing and logistics
2
International business review : the official journal of the European International Business Academy
2
Advances in culture, tourism and hospitality research
1
Emerald insight
1
European journal of marketing
1
Journal of business ethics : JBE
1
Journal of world business : JWB
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
20
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1
The effects of masstige on loss of scarcity and behavioral intentions for traditional luxury consumers
Rosendo-Rios, Veronica
;
Shukla, Paurav
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534215
Saved in:
2
When luxury democratizes : exploring the effects of luxury democratization, hedonic value and instrumental self-presentation on traditional luxury consumers' behavioral intentions
Rosendo-Rios, Veronica
;
Shukla, Paurav
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013492787
Saved in:
3
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
4
Is luxury democratization impactful? : its moderating effect between value perceptions and consumer purchase intentions
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Khalifa, Dina
- In:
Journal of business research : JBR
139
(
2022
),
pp. 782-793
Persistent link: https://www.econbiz.de/10013194472
Saved in:
5
When luxury brand rejection causes brand dilution
Khalifa, Dina
;
Shukla, Paurav
- In:
Journal of business research : JBR
129
(
2021
),
pp. 110-121
Persistent link: https://www.econbiz.de/10012509352
Saved in:
6
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
7
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
8
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
9
Fashioning organics : wellbeing, sustainability, and status consumption practices
Fifita, Ilaisaane M. E.
;
Seo, Yuri
;
Ko, Eunju
;
Conroy, …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 664-671
Persistent link: https://www.econbiz.de/10012288080
Saved in:
10
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
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