Is luxury democratization impactful? : its moderating effect between value perceptions and consumer purchase intentions
Paurav Shukla, Veronica Rosendo-Rios, Dina Khalifa
| Year of publication: |
2022
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|---|---|
| Authors: | Shukla, Paurav ; Rosendo-Rios, Veronica ; Khalifa, Dina |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 139.2022, p. 782-793
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| Subject: | Democratization | Hedonism | Luxury | Purchase intentions | Symbolism | Value perceptions | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.10.030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013194472