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~isPartOf:"Journal of business research : JBR"
~person:"Gopalakrishna, Pradeep"
~person:"Matear, Margaret"
~person:"Molner, Sven"
~subject:"Direct marketing"
~subject:"Market shaping"
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Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
2
Synergistic effects of market orientation implementation and internalization on firm performance : direct marketing service provider industry
Abbu, Haroon R.
;
Gopalakrishna, Pradeep
- In:
Journal of business research : JBR
125
(
2021
),
pp. 851-863
Persistent link: https://www.econbiz.de/10012494186
Saved in:
3
Marketing and societal welfare : a multiple stakeholder approach
Matear, Margaret
;
Dacin, Peter A.
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1173-1178
Persistent link: https://www.econbiz.de/10008696679
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