Marketing and societal welfare : a multiple stakeholder approach
Year of publication: |
2010
|
---|---|
Authors: | Matear, Margaret ; Dacin, Peter A. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 11, p. 1173-1178
|
Subject: | Direktmarketing | Direct marketing | Soziale Wohlfahrtsfunktion | Social welfare function | Stakeholder | Pharmaindustrie | Pharmaceutical industry | USA | United States |
-
Pharmaceutical promotion in an age of consumerism
Donohue, Julie Marie, (2004)
-
Greß, Stefan, (2007)
-
Direct-to-consumer advertising of pharmaceuticals as a matter of corporate social responsibility?
Pol, Pepijn K. C. van de, (2010)
- More ...
-
Social entrepreneurship : why we don't need a new theory and how we move forward from here
Dacin, Peter A., (2010)
-
Marketing and societal welfare: A multiple stakeholder approach
Matear, Margaret, (2010)
-
Social entrepreneurship : why we don't need a new theory and how we move forward from here
Dacin, Peter A., (2010)
- More ...