//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~person:"Iglesias, Oriol"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand equity"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Banking industry
1
Beziehungsmarketing
1
Brand equity
1
Brand image
1
Brand management
1
Consumer behaviour
1
Customer affective commitment
1
Customer satisfaction
1
Emotion
1
Employee empathy
1
Konsumentenverhalten
1
Kundenzufriedenheit
1
Markenführung
1
Markenimage
1
Relationship marketing
1
Sensory brand experience
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Konferenzschrift
Reprint
Systematic review
Article in journal
1
Language
All
English
1
Author
All
Iglesias, Oriol
Guzman, Francisco
4
Christodoulides, George
2
Rahman, Mahabubur
2
Rokka, Joonas
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Tran, Trang P.
2
Ahmad, Fayez
1
Ahmed, Zafar U.
1
Aiello, Gaetano
1
Alamanos, Eleftherios
1
Alcántara-Pilar, Juan Miguel
1
Armirotto, Vincent
1
Astakhova, Marina
1
Baalbaki, Sally
1
Barrio-García, Salvador del
1
Bartikowski, Boris
1
Beal, Brent D.
1
Beal, Virginia
1
Boisvert, Jean
1
Botha, Elsamari
1
Bourlakis, Michael
1
Buil, Isabel
1
Böger, Daniel
1
Cai, Yuanyuan
1
Chang, Angela Wen-yu
1
Chatzipanagiotou, Kalliopi
1
Chen, Pei-Hua
1
Cheng, Colin C. J.
1
Colladon, Andrea Fronzetti
1
Cowan, Kirsten
1
Darrat, Mahmoud A.
1
Davcik, Nebojsa S.
1
De Chernatony, Leslie
1
Decker, Reinhold
1
Dennis, Charles
1
Desai, Kalpesh Kaushik
1
Donvito, Raffaele
1
Duffy, Katherine
1
Dutta, Sujay
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of business ethics : JOBE
2
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol
;
Markovic, Stefan
;
Rialp Criado, Josep
- In:
Journal of business research : JBR
96
(
2019
),
pp. 343-354
Persistent link: https://www.econbiz.de/10011981068
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->