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~isPartOf:"Journal of business research : JBR"
~person:"Kim, Juran"
~subject:"Competition policy"
~subject:"Online-Marketing"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Online-Marketing
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Kim, Juran
Filieri, Raffaele
8
Ko, Eunju
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Richard, Marie-Odile
6
Bigné Alcañiz, J. Enrique
5
Dwivedi, Yogesh Kumar
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Choi, Jeonghye
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Rana, Nripendra P.
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Tiago, Flávio Borges
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Tiago, Maria Teresa Borges
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Yoon, Sukki
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Bartikowski, Boris
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Hajli, Nick
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Kim, Alex Jiyoung
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Krishen, Anjala S.
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Milne, George R.
3
Okazaki, Shintaro
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Ruiz Mafe, Carla
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Seo, Yuri
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Alamanos, Eleftherios
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Augusto, Mário Gomes
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Chung, Jaihak
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Cui, Geng
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Curras-Perez, Rafael
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Journal of business research : JBR
International journal of advertising : the review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of advertising : official publication of the American Academy of Advertising
1
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1
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Saved in:
2
Evolution of digital marketing communication : bibliometric analysis and network visualization from key articles
Kim, Juran
;
Kang, Seungmook
;
Lee, Ki Hoon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 552-563
Persistent link: https://www.econbiz.de/10012544872
Saved in:
3
Influence of integration on interactivity in social media luxury brand communities
Kim, Juran
;
Lee, Ki Hoon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 422-429
Persistent link: https://www.econbiz.de/10012023672
Saved in:
4
Parasocial relationship effects on customer equity in the social media context
Yuan, Chun Lin
;
Kim, Juran
;
Kim, Sang Jin
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3795-3803
Persistent link: https://www.econbiz.de/10011515264
Saved in:
5
Experience effects on interactivity : functions, processes, and perceptions
Kim, Juran
;
Spielmann, Nathalie
;
McMillan, Sally J.
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1543-1550
Persistent link: https://www.econbiz.de/10009681937
Saved in:
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