Influence of integration on interactivity in social media luxury brand communities
Year of publication: |
2019
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Authors: | Kim, Juran ; Lee, Ki Hoon |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 99.2019, p. 422-429
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Subject: | Luxury brand | Luxury brand community | Integration | Interactivity | Social media | Social Web | Social web | Luxusgüter | Luxury goods | Markenführung | Brand management | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
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