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~isPartOf:"Journal of business research : JBR"
~person:"Kim, Kyung Hoon"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Kim, Kyung Hoon
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Journal of business research : JBR
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Kim, Kyung Hoon
;
Jeon, Byung Joo
;
Jung, Hong Seob
;
Lu, Wei
- In:
Journal of business research : JBR
64
(
2011
)
11
,
pp. 1207-1211
Persistent link: https://www.econbiz.de/10009380528
Saved in:
2
Brand equity in hospital marketing
Kim, Kyung Hoon
;
Kim, Kang-Sik
;
Kim, Dong Yul
;
Kim, Jong Ho
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 75-82
Persistent link: https://www.econbiz.de/10003597171
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