Brand equity in hospital marketing
Year of publication: |
2008
|
---|---|
Authors: | Kim, Kyung Hoon ; Kim, Kang-Sik ; Kim, Dong Yul ; Kim, Jong Ho ; Kang, Suk-hoo |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 61.2008, 1, p. 75-82
|
Subject: | Markenführung | Brand management | Krankenhaus | Hospital | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Südkorea | South Korea |
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