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~isPartOf:"Journal of business research : JBR"
~person:"Kumar, V."
~person:"Kumar, Vikas"
~person:"Wiedmann, Klaus-Peter"
~type_genre:"Article in journal"
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Search: subject:"customer relationship management"
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Beziehungsmarketing
3
Relationship marketing
3
Consumer behaviour
2
Konsumentenverhalten
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Artificial intelligence
1
Blockchain
1
Brand image
1
Brand management
1
Brand usage intention
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Consumer brand engagement
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Customer engagement
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Customer experience
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Customer relationship management
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Customer satisfaction
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Familienunternehmen
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Family business
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Grounded Theory
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Self-congruence
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Kumar, V.
Kumar, Vikas
Wiedmann, Klaus-Peter
Ko, Eunju
8
Balaji, M. S.
7
Kim, Kyung Hoon
7
Roy, Sanjit
6
McLean, Graeme J.
5
Veloutsou, Cleopatra
5
Agnihotri, Raj
4
Akter, Shahriar
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Babin, Barry J.
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Chebat, Jean-Charles
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Valette-Florence, Pierre
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Wünderlich, Nancy V.
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Aiello, Gaetano
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Bartikowski, Boris
3
Black, Iain
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Cavusgil, Erin
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Chang, Woojung
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Diamantopoulos, Adamantios
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Filieri, Raffaele
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Garrett, Tony C.
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Gupta, Shivam
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Harrigan, Paul
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Johnson, Lester W.
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Leischnig, Alexander
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Lervik-Olsen, Line
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Oghazi, Pejvak
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Osei-Frimpong, Kofi
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Pedeliento, Giuseppe
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Prentice, Catherine
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Journal of business research : JBR
Journal of marketing
9
Journal of the Academy of Marketing Science
8
Journal of marketing research : JMR
6
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of international marketing
4
Journal of retailing
3
Journal of retailing and consumer services
3
Journal of travel and tourism marketing
3
MSI reports : working paper series
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing : ZFP ; journal of research and management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The journal of brand management : an international journal
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Zeitschrift für Energiewirtschaft : ZfE
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California management review
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European business review
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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International journal of business information systems : IJBIS
1
Journal of global marketing
1
Journal of internet commerce
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Journal of promotion management : innovations in planning and applied research
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Journal of service research
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Journal of service research : JSR
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Journal of strategic marketing
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Journal of vacation marketing
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MIT sloan management review
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Marketing intelligence & planning
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Psychology & marketing
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Review of marketing research
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Tourism management perspectives : TMP
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Yearbook of marketing and consumer research
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ECONIS (ZBW)
3
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1
Understanding customer engagement in family firms : a conceptual framework
Rajan, Bharath
;
Salunkhe, Uday
;
Kumar, V.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468746
Saved in:
2
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
3
Influence of new-age technologies on marketing : a research agenda
Kumar, Vikas
;
Ramachandran, Divya
;
Kumar, Binay
- In:
Journal of business research : JBR
125
(
2021
),
pp. 864-877
Persistent link: https://www.econbiz.de/10012494189
Saved in:
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