//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~person:"Kumar, V."
~person:"Nyadzayo, Munyaradzi W."
~subject:"Relationship marketing"
~subject:"Simulation"
~subject:"Unternehmensdienstleistung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Simulation
Unternehmensdienstleistung
B-to-B-Marketing
1
B2B brand loyalty
1
Beziehungsmarketing
1
Brand image
1
Brand loyalty
1
Brand management
1
Business-to-business marketing
1
Consumer behaviour
1
Emerging economies
1
Emerging markets
1
Emotion
1
Emotional brand attachment
1
Franchising
1
Franchisor competence
1
Konsumentenverhalten
1
Level of information sharing
1
Lieferantenmanagement
1
Markenführung
1
Markenimage
1
Markentreue
1
Relationship value
1
Schwellenländer
1
Structural equation model
1
Strukturgleichungsmodell
1
Supplier relationship management
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Kumar, V.
Nyadzayo, Munyaradzi W.
Ehret, Michael
2
Gupta, Shivam
2
Huang, Ying
2
Kowalkowski, Christian
2
Mora Cortez, Roberto
2
Raddats, Chris
2
Alexander, Matthew
1
Allison, Lee
1
Almoraish, Ahmed
1
Archer-Brown, Chris
1
Ashman, Rachel
1
Autry, Chad W.
1
Bag, Surajit
1
Belhadi, Amine
1
Benedettini, Ornella
1
Benkhati, Imane
1
Biggemann, Sergio
1
Blasco-Arcas, Lorena
1
Burton, Jamie
1
Cambra-Fierro, Jesús
1
Cartwright, Severina
1
Chang, Woojung
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chen, Tom
1
Confete, Ilenia
1
Davies, Iain
1
Ding, Yi
1
Dong, Maggie Chuoyan
1
Dong, Weiwei
1
Feng, Wenting
1
Flaherty, Karen E.
1
Friend, Scott B.
1
Gavurova, Beata
1
Ghosh Dastidar, Ayan
1
Giunipero, Larry C.
1
Gligor, David M.
1
Good, Megan C.
1
Gounaris, Spiros
1
Han, Sang-Lin
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
4
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Legends in marketing
1
The journal of business & industrial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->