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~isPartOf:"Journal of business research : JBR"
~person:"Lim, Weng Marc"
~source:"econis"
~subject:"Marketingtheorie"
~type_genre:"Article in journal"
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Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
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