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~isPartOf:"Journal of business research : JBR"
~person:"Maldonado, Rachel"
~person:"Rudd, Nancy A."
~type:"article"
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Maldonado, Rachel
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A theory-based measure of acculturation : the shortened cultural life style inventory
Lerman, Dawn
;
Maldonado, Rachel
;
Luna, David
- In:
Journal of business research : JBR
62
(
2009
)
4
,
pp. 399-406
Persistent link: https://www.econbiz.de/10003839869
Saved in:
2
Identity salience and shifts in product preferences of Hispanic consumers : cultural relevance of product attributes as a moderator
Chattaraman, Veena
;
Rudd, Nancy A.
;
Lennon, Sharron J.
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 826-833
Persistent link: https://www.econbiz.de/10003861057
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