Identity salience and shifts in product preferences of Hispanic consumers : cultural relevance of product attributes as a moderator
Year of publication: |
2009
|
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Authors: | Chattaraman, Veena ; Rudd, Nancy A. ; Lennon, Sharron J. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 8, p. 826-833
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Subject: | Konsumentenverhalten | Consumer behaviour | Hispano-Amerikaner | Hispanics | Persönlichkeitspsychologie | Personality psychology |
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