//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~person:"Matanda, Margaret J."
~person:"Yang, Yang"
~subject:"Beziehungsmarketing"
~subject:"Franchisor support"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Franchisesystem"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Franchisor support
Markenführung
Brand management
3
Franchising
3
Brand image
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenimage
2
Arbeitsverhalten
1
B-to-B-Marketing
1
B2B brand loyalty
1
Brand
1
Brand citizenship behavior
1
Brand commitment
1
Brand loyalty
1
Branded and independent hotels
1
Business-to-business marketing
1
Chain-operated and franchised hotels
1
Emerging economies
1
Emerging markets
1
Emotion
1
Emotional brand attachment
1
Franchise branding
1
Franchisee experience
1
Franchisee-perceived brand image
1
Franchisor competence
1
Hotel industry
1
Hotellerie
1
Level of information sharing
1
Lieferantenmanagement
1
Markenartikel
1
Markentreue
1
Performance spillover
1
Relationship marketing
1
Relationship value
1
Schwellenländer
1
Spillover effect
1
Spillover-Effekt
1
Structural equation model
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Matanda, Margaret J.
Yang, Yang
Nyadzayo, Munyaradzi W.
2
Badrinarayanan, Vishag
1
Dada, Olufunmilola
1
Dubey, Vivek Kumar
1
Ewing, Michael
1
Grünhagen, Marko
1
Kim, Kyung-Min
1
Mao, Zhenxing
1
Matthes, Joseph M.
1
Rajaguru, Rajesh
1
Saini, Amit
1
Suh, Taewon
1
Watson, Anna
1
Wollan, Melody L.
1
Wu, Chih-Wen
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
2
Do independent hotels benefit from the presence of branded ones?
Yang, Yang
;
Mao, Zhenxing
- In:
Journal of business research : JBR
76
(
2017
),
pp. 108-117
Persistent link: https://www.econbiz.de/10011712834
Saved in:
3
The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1886-1894
Persistent link: https://www.econbiz.de/10011384162
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->