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~isPartOf:"Journal of business research : JBR"
~person:"Merchant, Altaf"
~person:"Michel, Géraldine"
~person:"Pelsmacker, Patrick de"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
13
Brand management
12
Markenführung
12
Brand image
10
Markenimage
10
Brand
7
Markenartikel
7
Brand heritage
5
Nostalgia
4
Advertising effects
3
Beziehungsmarketing
3
Cultural heritage
3
Kulturgüter
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Relationship marketing
3
Werbewirkung
3
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Sponsorship
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Advertising
1
Belgien
1
Belgium
1
Brand Trust
1
Brand attachment
1
Brand attitude
1
Brand extension
1
Brand identification
1
Brand orientation
1
Brand placement
1
Brand recall
1
Brand responses
1
Brand values
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Branded entertainment
1
Brands
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13
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Merchant, Altaf
Michel, Géraldine
Pelsmacker, Patrick de
Ko, Eunju
13
Balaji, M. S.
8
Diamantopoulos, Adamantios
8
Valette-Florence, Pierre
8
Veloutsou, Cleopatra
8
Filieri, Raffaele
7
Roy, Sanjit
7
Bartikowski, Boris
6
Chebat, Jean-Charles
5
Cleveland, Mark
5
Gupta, Suraksha
5
Kim, Kyung Hoon
5
Laroche, Michel
5
Mandler, Timo
5
Mattila, Anna S.
5
McLean, Graeme J.
5
Melewar, T. C.
5
Phau, Ian
5
Seo, Yuri
5
Shukla, Paurav
5
Teng, Lefa
5
Aiello, Gaetano
4
Brunk, Katja H.
4
Chen, Qimei
4
Christodoulides, George
4
Donthu, Naveen
4
Grohs, Reinhard
4
Gustafsson, Anders
4
Guzman, Francisco
4
Japutra, Arnold
4
Megehee, Carol M.
4
Oghazi, Pejvak
4
Salo, Jari
4
Septianto, Felix
4
Sharma, Piyush
4
Voyer, Benjamin G.
4
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
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Journal of business research : JBR
International journal of advertising : the quarterly review of marketing communications
4
The journal of brand management : an international journal
3
International marketing review
2
International journal of advertising : the review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
Journal of business and psychology
1
Journal of business ethics : JOBE
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of service management
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
The journal of personal selling & sales management : JPSSM
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
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ECONIS (ZBW)
13
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1
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10
of
13
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date (newest first)
date (oldest first)
1
The cross-cultural scale development process : the case of brand-evoked nostalgia in Belgium and the United States
Ford, John B.
;
Merchant, Altaf
;
Bartier, Anne-Laure
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 19-29
Persistent link: https://www.econbiz.de/10011775861
Saved in:
2
Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money
Merchant, Altaf
;
Rose, Gregory
;
Martin, Drew
;
Choi, Sunmee
- In:
Journal of business research : JBR
74
(
2017
),
pp. 113-119
Persistent link: https://www.econbiz.de/10011675412
Saved in:
3
The dark side of place attachment : why do customers avoid their treasured stores?
Eroglu, Sevgin
;
Michel, Géraldine
- In:
Journal of business research : JBR
85
(
2018
),
pp. 258-270
Persistent link: https://www.econbiz.de/10011815520
Saved in:
4
Emphasizing brand heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
Saved in:
5
Why and when is older better? : the role of brand heritage and of the product category in the evaluation of brand longevity
Pecot, Fabien
;
Merchant, Altaf
- In:
Journal of business research : JBR
140
(
2022
),
pp. 533-545
Persistent link: https://www.econbiz.de/10013040681
Saved in:
6
Self-brand values congruity and incongruity : their impacts on self-expansion and consumers' responses to brands
Michel, Géraldine
;
Torelli, Carlos J.
;
Fleck, Nathalie
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 301-316
Persistent link: https://www.econbiz.de/10013168291
Saved in:
7
Brand resurrections : how past and present narrations impact consumer reactions towards resurrected utilitarian brands
Volpert, Johanna
;
Michel, Géraldine
- In:
Journal of business research : JBR
153
(
2022
),
pp. 479-493
Persistent link: https://www.econbiz.de/10013534094
Saved in:
8
The dark side of salesperson brand identification in the luxury sector : when brand orientation generates
management
issues and negative customer perception
Merk, Michaela
;
Michel, Géraldine
- In:
Journal of business research : JBR
102
(
2019
),
pp. 339-352
Persistent link: https://www.econbiz.de/10012104025
Saved in:
9
Effects of advertising-evoked vicarious nostalgia on brand heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
10
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
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