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~isPartOf:"Journal of business research : JBR"
~person:"Merchant, Altaf"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~subject:"Managers"
~subject:"Wissensmanagement"
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Beziehungsmarketing
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Managers
Wissensmanagement
Brand management
6
Consumer behaviour
6
Markenführung
6
Brand heritage
5
Brand image
5
Markenimage
5
Nostalgia
4
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3
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3
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Merchant, Altaf
Ko, Eunju
17
Valette-Florence, Pierre
11
Balaji, M. S.
9
Diamantopoulos, Adamantios
9
Kim, Kyung Hoon
9
Bartikowski, Boris
8
Kraus, Sascha
8
Sharma, Piyush
8
Veloutsou, Cleopatra
8
Chatterjee, Sheshadri
7
Filieri, Raffaele
7
Oghazi, Pejvak
7
Roy, Sanjit
7
Vrontis, Demetris
7
Chaudhuri, Ranjan
6
Gupta, Suraksha
6
Mandler, Timo
6
Mattila, Anna S.
6
Michel, Géraldine
6
Babin, Barry J.
5
Bouncken, Ricarda B.
5
Chebat, Jean-Charles
5
Chen, Qimei
5
Cleveland, Mark
5
Donthu, Naveen
5
Gustafsson, Anders
5
Jin, Zhongqi
5
Laroche, Michel
5
McLean, Graeme J.
5
Melewar, T. C.
5
Pereira, Vijay
5
Phau, Ian
5
Salo, Jari
5
Seo, Yuri
5
Shukla, Paurav
5
Teng, Lefa
5
Walsh, Gianfranco
5
Agnihotri, Raj
4
Aiello, Gaetano
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Journal of business research : JBR
Journal of marketing management : MM
1
Psychology & marketing
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ECONIS (ZBW)
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1
The cross-cultural scale development process : the case of brand-evoked nostalgia in Belgium and the United States
Ford, John B.
;
Merchant, Altaf
;
Bartier, Anne-Laure
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 19-29
Persistent link: https://www.econbiz.de/10011775861
Saved in:
2
Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money
Merchant, Altaf
;
Rose, Gregory
;
Martin, Drew
;
Choi, Sunmee
- In:
Journal of business research : JBR
74
(
2017
),
pp. 113-119
Persistent link: https://www.econbiz.de/10011675412
Saved in:
3
Emphasizing brand heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
Saved in:
4
Why and when is older better? : the role of brand heritage and of the product category in the evaluation of brand longevity
Pecot, Fabien
;
Merchant, Altaf
- In:
Journal of business research : JBR
140
(
2022
),
pp. 533-545
Persistent link: https://www.econbiz.de/10013040681
Saved in:
5
Effects of advertising-evoked vicarious nostalgia on brand heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
6
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
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