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~isPartOf:"Journal of business research : JBR"
~person:"Paul, Justin"
~person:"Phau, Ian"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
~type_genre:"Systematic review"
~type_genre:"Umfrage"
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Brand image
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Markenimage
4
Brand
2
Luxury goods
2
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Markenartikel
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Purchase intention
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Brand Happiness
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Branding
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Hotel industry
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Marketing 4.0
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Mass Prestige
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Millennials
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Propensity to Pay the Premium
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Paul, Justin
Phau, Ian
Diamantopoulos, Adamantios
12
Foroudi, Pantea
8
Valette-Florence, Pierre
7
Melewar, T. C.
6
Arslanagic-Kalajdzic, Maja
5
Gupta, Suraksha
5
Merchant, Altaf
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Michel, Géraldine
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Veloutsou, Cleopatra
5
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4
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4
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4
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4
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4
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4
Ekinci, Yuksel
4
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4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
4
Ko, Eunju
4
Voyer, Benjamin G.
4
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
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Bang, Nguyen
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Chatterjee, Subimal
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Cornwell, T. Bettina
3
Dwivedi, Yogesh Kumar
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Eisingerich, Andreas B
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Fastoso, Fernando
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3
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3
Kim, Kyung Hoon
3
Koll, Oliver
3
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Journal of business research : JBR
The journal of brand management : an international journal
4
International journal of consumer studies
3
Journal of fashion marketing and management
3
Journal of promotion management : JPM
3
Journal of retailing and consumer services
3
European management journal
2
Journal of international consumer marketing
2
Marketing intelligence & planning
2
Australasian marketing journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business strategy and the environment
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
International journal of hospitality management
1
International marketing review
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of vacation marketing : an international journal
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of consumer marketing
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Tourism review : the official journal of the AIEST
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
4
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1
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
2
Marketing-to-Millennials : Marketing 4.0, customer satisfaction and purchase intention
Dash, Ganesh
;
Kiefer, Kip
;
Paul, Justin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 608-620
Persistent link: https://www.econbiz.de/10012420451
Saved in:
3
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
4
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
Saved in:
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