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~isPartOf:"Journal of business research : JBR"
~person:"Quamina, La Toya"
~subject:"Destination management"
~subject:"Firmenimage"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Quamina, La Toya
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Journal of business research : JBR
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"Corporate image at stake" : the impact of crises and response strategies on consumer perceptions of corporate brand alliances
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
- In:
Journal of business research : JBR
117
(
2020
),
pp. 839-849
Persistent link: https://www.econbiz.de/10012288104
Saved in:
2
"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 464-480
Persistent link: https://www.econbiz.de/10012417030
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