//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~person:"Torres, Pedro M."
~source:"econis"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"World"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Brand
2
Brand image
2
Brand management
2
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Markenartikel
2
Markenführung
2
Online-Marketing
2
Social Web
2
Social web
2
Brand Trust
1
Brand attitude
1
Brand personality
1
Electronic word-of-mouth
1
Experiment
1
Online Brand Engagement
1
Online brand experience
1
Online retailing
1
Online-Handel
1
Purchase intentions
1
Resilience to negative information
1
Self-Expressive Brands
1
Social Media
1
Value Co-Creation
1
Viral marketing
1
Virales Marketing
1
Willingness to Pay a Premium
1
Willingness to pay
1
Zahlungsbereitschaftsanalyse
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Torres, Pedro M.
Foroudi, Pantea
3
Merchant, Altaf
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Augusto, Mário Gomes
2
Black, Iain
2
Foroudi, Mohammad Mahdi
2
Grohs, Reinhard
2
Pantano, Eleonora
2
Reijmersdal, Eva A. van
2
Reisinger, Heribert
2
Rose, Gregory
2
Spielmann, Nathalie
2
Veloutsou, Cleopatra
2
Wang, Shuman
2
Abosag, Ibrahim
1
Ageeva, Elena
1
Aiello, Gaetano
1
Akarsu, Tugra Nazlil
1
Aloini, Davide
1
Ameen, Nisreen
1
André, Ana Raquel
1
Arruda, Carolina
1
Astakhova, Marina
1
Audrezet, Alice
1
Azar, Salim L.
1
Baalbaki, Sally
1
Baker, Thomas L.
1
Bala, Pradip Kumar
1
Balabanis, George
1
Baldus, Brian J.
1
Barnier, Virginie de
1
Barreda, Albert A.
1
Bartikowski, Boris
1
Beal, Brent D.
1
Bean, Jonathan
1
Belei, Nina
1
Berlo, Zeph M. C. van
1
Boman, Laura
1
more ...
less ...
Published in...
All
Journal of business research : JBR
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
Saved in:
2
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.
;
Augusto, Mário Gomes
- In:
Journal of business research : JBR
101
(
2019
),
pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->