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~isPartOf:"Journal of business research : JBR"
~subject:"Australien"
~subject:"Hotel industry"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Empfehlungsmarketing"
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Australien
Hotel industry
Konsumentenverhalten
Viral marketing
184
Virales Marketing
184
Consumer behaviour
126
Social Web
92
Social web
92
Internet marketing
75
Online-Marketing
75
Online retailing
44
Online-Handel
44
Beziehungsmarketing
28
Relationship marketing
28
Social media
23
Brand image
21
Markenimage
21
Brand management
20
Customer satisfaction
20
Kundenzufriedenheit
20
Markenführung
20
Dienstleistungsqualität
19
Service quality
19
eWOM
17
E-commerce
16
Electronic Commerce
16
Word-of-mouth
16
Personalisierung
14
Personalization
14
Online reviews
13
Word of mouth
13
Beschwerdemanagement
12
Complaint management
12
Brand
11
Data Mining
11
Data mining
11
Emotion
11
Social network
11
Soziales Netzwerk
11
Confidence
10
Markenartikel
10
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10
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127
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127
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Balaji, M. S.
4
Filieri, Raffaele
4
Jayawardhena, Chanaka
3
Ranaweera, Chatura
3
Wang, Fang
3
Azer, Jaylan
2
Benkenstein, Martin
2
Chatzipanagiotou, Kalliopi
2
Dhir, Amandeep
2
Gauri, Dinesh Kumar
2
Gupta, Pranjal
2
Gupta, Shivam
2
Harrison-Walker, L. Jean
2
Hutzinger, Clemens
2
Jha, Subhash
2
Kaur, Puneet
2
Lim, Weng Marc
2
Liu, Hongfei
2
Mariani, Marcello M.
2
Osburg, Victoria-Sophie
2
Reimer, Thomas
2
Roy, Sanjit
2
Ruiz Mafe, Carla
2
Salo, Jari
2
Taheri, Babak
2
Talwar, Shalini
2
Teng, Lefa
2
Weitzl, Wolfgang
2
Yoganathan, Vignesh
2
Zhao, Haichuan
2
Abouk, Rahi
1
Acikgoz, Fulya
1
Ackfeldt, Anna-Lena
1
Ahmad, Wasim
1
Ahmed, Pervaiz Khalid
1
Alatalo, Sari
1
Alegre, Inés
1
Alguezaui, Salma
1
Ali, Md. Yunus
1
Alvarez-Milán, Agarzelim
1
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Journal of business research : JBR
Journal of retailing and consumer services
102
International journal of hospitality management
81
Tourism management : research, policies, practice
45
International journal of internet marketing and advertising : IJIMA
43
Journal of hospitality marketing & management
38
Psychology & marketing
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
International journal of contemporary hospitality management
35
Journal of marketing communications
34
Journal of travel and tourism marketing
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Cogent business & management
27
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
27
Electronic commerce research
25
Information systems research : ISR
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
The journal of product & brand management
25
Journal of internet commerce
23
Journal of marketing
23
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
22
European journal of marketing : EJM
21
Journal of management information systems : JMIS
21
The journal of services marketing
21
International journal of electronic marketing and retailing : IJEMR
20
Journal of electronic commerce research : JECR
20
Asia Pacific journal of marketing and logistics
19
International journal of consumer studies
19
Journal of promotion management : innovations in planning and applied research
19
Journal of the Academy of Marketing Science
19
Marketing letters : a journal of research in marketing
18
International journal of advertising : the review of marketing communications
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of strategic marketing
16
International journal of technology marketing : IJTMkt
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of marketing research : JMR
15
International journal of advertising : the quarterly review of marketing communications
14
International journal of electronic commerce : IJEC
14
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ECONIS (ZBW)
127
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127
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1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
3
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
4
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
5
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
6
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
7
Can tweets be word of mouth that changes risky behaviors?
Abouk, Rahi
;
Jalali, Nima
;
Papatla, Purushottam
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014548074
Saved in:
8
Online product returns : the role of perceived environmental efficacy and post-purchase entrepreneurial cognitive dissonance
Fernandez-Lores, S.
;
Crespo-Tejero, N.
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014549442
Saved in:
9
The effect of subscriptions on customer engagement
Wu, Banggang
;
Guo, Gengxuan
;
Luo, Peng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552022
Saved in:
10
Causal recipes of customer loyalty in a sharing economy : integrating social media analytics and fsQCA
Lee, Carmen Kar Hang
;
Tse, Ying Kei
;
Leung, Eric Ka Ho
; …
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014556536
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