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~isPartOf:"Journal of business research : JBR"
~subject:"B2B marketing"
~subject:"Electronic Commerce"
~subject:"Internet marketing"
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Search: subject_exact:"Business-to-business relationship"
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B2B marketing
Electronic Commerce
Internet marketing
B-to-B-Marketing
100
Business-to-business marketing
100
Lieferantenmanagement
77
Supplier relationship management
77
Relationship marketing
35
Beziehungsmarketing
34
Salespeople
16
Verkaufspersonal
16
E-commerce
15
Selling
15
Verkauf
15
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
11
Digital platform
11
Digitale Plattform
11
Markenführung
11
Social Web
10
Social web
10
B2B
9
Brand image
9
Markenimage
9
Betriebliche Wertschöpfung
8
Business-to-business
8
Value creation
8
Business network
7
Customer value
7
Digitalisierung
7
Digitization
7
Innovation
7
Kundenwert
7
Unternehmensnetzwerk
7
Customer satisfaction
6
Kundenzufriedenheit
6
Marketing management
6
Marketingmanagement
6
Online-Marketing
6
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26
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26
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English
26
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Mora Cortez, Roberto
2
Paul, Justin
2
Rana, Nripendra P.
2
Altwaijry, Najwa
1
Archer-Brown, Chris
1
Azer, Jaylan
1
Bala, Pradip Kumar
1
Behera, Rajat Kumar
1
Belhadi, Amine
1
Benkhati, Imane
1
Boyd, D. Eric
1
Cartwright, Severina
1
Chatterjee, Sharmila C.
1
Chatterjee, Sheshadri
1
Chatzipanagiotou, Kalliopi
1
Chaudhuri, Ranjan
1
Chung, Henry F. L.
1
Clarke, Ann Højbjerg
1
Davies, Iain
1
Deng, Ziliang
1
Dubey, Vivek
1
Fan, Mengli
1
Fang, Jiaming
1
Freytag, Per V.
1
Gavurova, Beata
1
Ghosh Dastidar, Ayan
1
Guo, Shoujia
1
Gupta, Aditya
1
Gupta, Shivam
1
Gustafson, Brandon M.
1
Han, Lintong
1
Hao, Andy
1
He, Jiaxun
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Huang, Yi
1
Islam, Najmul
1
Islam, Nazrul
1
Johnson, Jean L.
1
Kamble, Sachin S.
1
Kindström, Daniel
1
Kizgin, Hatice
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
117
The journal of business & industrial marketing
40
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
Marketing intelligence & planning
5
SpringerLink / Bücher
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Electronic markets : the international journal on networked business
4
Journal of the Academy of Marketing Science
4
International journal of networking and virtual organisations : IJNVO
3
Journal of customer behaviour
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Management information systems : mis quarterly
3
Asia Pacific journal of marketing and logistics
2
Corporate reputation review : an international journal
2
Forum Marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of electronic business
2
International journal of operations and quantitative management : IJOQM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of internet commerce
2
Journal of marketing
2
Journal of personal selling & sales management : JPSSM
2
Management research review
2
Marketing science
2
Technology analysis & strategic management
2
The journal of services marketing
2
Advances in electronic marketing
1
Asian business & management
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Birkbeck working papers in economics and finance : BWPEF
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business Guides on the Go
1
Business horizons
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
Business-to-business marketing management : strategies, cases and solutions
1
Businesses
1
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ECONIS (ZBW)
26
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1
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
2
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
3
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
4
Innovation activity and the outcomes of B2C, B2B, and B2G E-Commerce in EU countries
Škare, Marinko
;
Gavurova, Beata
;
Rigelsky, Martin
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014303686
Saved in:
5
E-WOM in the B2B context : conceptual domain, forms, and implications for research
Chatzipanagiotou, Kalliopi
;
Azer, Jaylan
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014303763
Saved in:
6
Managing two-sided B2B electronic markets : governance mechanisms, performance implications, and boundary conditions
Sen, Argha
;
Kumar, Alok
;
Dubey, Vivek
;
Gupta, Aditya
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014468547
Saved in:
7
Joint forward contract negotiation : the role of B2B procurement platforms
Fan, Mengli
;
Xing, Wei
;
Huang, Yi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383051
Saved in:
8
Boosting eCommerce sales with livestreaming in B2B marketplace : a perspective on live streamers' competencies
Liao, Miyan
;
Fang, Jiaming
;
Han, Lintong
;
Wen, Ling
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383057
Saved in:
9
Artificial intelligence (AI) competencies for organizational performance : a B2B marketing capabilities perspective
Mikalef, Patrick
;
Islam, Najmul
;
Parida, Vinit
;
Singh, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014304062
Saved in:
10
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
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